W/BBL Power Surge Takeover

Gameday Experience

W/BBL Power Surge Takeover

August 2024 - October 2024

The challenge of the Power Surge fan experience in the Big Bash League was to design and transform a pivotal in-game moment into a high-energy, fan-driven spectacle.
KOJO's goal was to create a multi-sensory experience that heightened anticipation, amplified crowd participation and enhanced the strategic significance of the Power Surge within the game.

The goal with the Power Surge content was to ignite the stadium for fans through electrical visuals and sound across the entire stadium canvas from the moment the Power Surge is triggered through to its completion. This content included specific Power Surge branding that fitted with the existing WBBL + BBL stadium branding while bringing an exciting new elevation to it across the different teams and locations.

The art direction blended various mediums including a mix of 2D and 3D animation with frame by frame cel animated overlays to help bring the feeling of electricity and power surging through the stadium. The Power Surge activated takeover moment showcased a button being pressed that would ignite the moment creating a powerful surge of energy which played out with Benny Bennasi’s Satisfaction track to create a fun and exciting vibe in the stadium.
The activated moment was designed to work in stadium as a fan experience moment and to be played out live on broadcast for fans at home.

Creative Direction: Nick Robertson
Art Direction: Jack Prenc, Chad Badman
3D Motion Design: Jack Prenc
Motion Designers: Jack Prenc, Val Gunadharma
Client Partner: Aiden Blizzard
Producer: Bridget O'Grady