MLC Motion Branding

Brand & Marketing

MLC Motion branding

April 2024

To unleash the league’s second tournament, KOJO was engaged by Major League Cricket (MLC) to manage their global PR, marketing, and sports presentation in the USA. With cricket emerging in the American sports landscape, KOJO’s mission was to leverage the sport’s global popularity to drive growth in this new market, increasing both commercial opportunities and audience engagement.

Jack came onto the project early to help bring the brands logo to life in 3D. Jack created 3D logo that reflected the US audience and Market. The sequence featured sharp, precisely timed camera moves that whipped around the 3D logo with energy and pace. This 3D logo reveal, along with the motion branding and animation style, established the art direction for KOJO’s broader campaign, spanning marketing content and game-day social assets.

Creative Direction: Luke Pacconi
Art Direction: Sam Clarke, Jack Prenc
3D Motion Design: Jack Prenc
Motion Designers (rollout): Kevin Lorenzi
Designers (marketing rollout): Chad Badman
Head of Production: Kira Wright
Client Partner: Aiden Blizzard
Producer: Mark Howarth