AFL Gather Round MXR Welcome To Country

Mixed Reality Experience

AFL Gather Round MXR Welcome To Country

Feb 2023 - May 2023

KOJO were thrilled to work with the AFL - Australian Football League and Seven Network to deliver a first of it’s kind, Mixed Reality Welcome to Country experience for broadcast TV and in-stadium on what was a huge night for the AFL.

A special thank you to Jack Buckskin and We Create Print Deliver for their performances and illustrations. We feel privileged to have the opportunity to help bring to life an incredible story of the Kaurna people, who are the Traditional Custodians of the Adelaide Plains, where last night's game was held.

This project used KOJO's in-house motion team to build out the experience using Unreal engine. Our team worked in studio and onsite to bring the experience to life at Adelaide Oval on the first match of the gather round weekend.

Direction: Jack Prenc
Creative Direction: Luke Pacconi, Jack Prenc
3D Motion Design: Jack Prenc, Kevin Lorenzi
2D Motion Design: Antony Christiano
Producer: Vanja Petrov, Kira Wright