BBL10 | Gameday Experience

Sport Presentation

BBL10

Oct-Dec 2020

With the BBl10 series rebrand in 2020, the team at Kojo were tasked with creating a new stadium experience to excited and engage the fans around Australia.

We were thrilled to deliver a create a suite of assets that created a high level of impact for the fans. Kojo pushed the boundaries by delivering its first all 3D content across several stadiums around Australia.

Studio: Kojo
Head of Sport: Chantella Perrera
Creative Director: Phil Moule
Art Directors: Jack Prenc, Sam Clarke
3D Motion Designers: Jack Prenc, Blake Raidal
Additional Motion: Kevin Lorenzi, Val Gunadharma
Producers: Kira Wright, Stephanie Dodds

The Technical Challenge

The nation wide in-stadium experience involved creating hundreds of big screens, site screens, tiled and 360 L.E.D assets to be played around Australia. The challenge involved finding a fast and modular solution to create, iterate and render each asset.

The Solution

The motion team harnessed the power of Cinema4D’s xpresso node system and the takes system to create an interface that allows the artist to switch between each team logo, color palleet, textures and branding. Once the interface was built the motion designers were able to build new assets and quickly adapt the branding and style to match the suite of assets.