Collingwood FC Team Entry

Stadium Experience

Collingwood FC Team Entry

February 2025

The Collingwood Football Club partnered with KOJO to elevate their match-day experience with a new team entry for the 2025 AFL season. Using the MCG’s upgraded LED ribbons, the aim was to create a unified, immersive spectacle for the Magpie Army—transforming the stadium into a single canvas, with magpies emerging from the tunnel and taking over the venue.

This opportunity involved a detailed discovery phase, extensive look development, and motion testing to ensure seamless in-stadium integration. The result was an experience that amplified the Collingwood brand and set a new benchmark for stadium content—delivering an unforgettable run-out moment for fans.

Jack played a key role across art direction and creative leadership, guiding the visual approach and overseeing execution from concept through to stadium delivery. This included leading the integration of Collingwood’s brand within the environment and developing the 3D magpie animation that drives the stadium-wide takeover.

Creative Direction: Jack Prenc
Motion Designers: Jack Prenc, Kevin Lorenzi, Joel Sanky
Producer: Matt Pearson
Client Partner: James Raknes